Philip Dren
Identity Developer. I help SaaS startups show why they matter, from positioning to a website built to convert.
I’ve been on the other side. I ran a SaaS company myself, so I know how hard it is to explain why your product matters.
Most SaaS sites describe what the product does. Few explain why anyone should care. That gap is where I work: finding the message first, then giving it a look and a site that carries it.
I combine strategy, design and development, so the same person who understands the message is the one who builds it. Nothing gets lost in a handoff.
How I work
Three principlesWhy before what.
Positioning comes first. Design and code follow the message, not the other way round.
One person, end to end.
Strategy, identity and development in one place. No briefs lost between agencies.
Built to convert.
Every section earns its place: the message up top, proof early, a clear next step.
Background
ExperienceIdentity Developer
IndependentPositioning, visual identity and websites for SaaS startups.
Founder
[SaaS company]Built and ran a SaaS company, from first customer to [milestone].
Designer & developer
[Studio / company][Short description of the role.]
Tools
What I build with- Figma
- Framer
- PayloadCMS
- Next.js
- [Tool]