Ellie
A warm, friendly identity that makes Ellie easy to recognise and hard to forget.
The challenge
(+) ApproachEllie had no clear identity and no real logo, only a purple palette that was already partly in use.
Ellie started out without a clear identity or a real logo, only a purple palette that was already partly in use. Since the purple was the one thing Ellie already owned, I chose to build on it rather than start over.
The logo tells the story behind the product (yes, Ellie is a hamster), and the visual world around it is designed to feel cozy and warm.
For typography, I paired a serif with a sans serif. The serif brings warmth and gives Ellie its personality, while the sans serif keeps things clean and balanced.
Deliverables
What I deliveredLogo
Colors
Results
What the identity doesA brand people remember.
The hamster gives Ellie a face and a story, which makes the name stick long after the first visit.
Warm and easy to trust.
The soft purple and a friendly serif make Ellie feel approachable from the very first screen.
Still unmistakably Ellie.
Building on the purple it already owned means existing users recognise Ellie straight away.
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